They’ll instantly see the value, and they’ll become a life-long advocate. So your Aha! moment is when a user first designs an email using your innovative drag-and-drop editor. Easy, right? It’s that you can quickly and easily make great-looking emails. You thought about your differentiator and what made your product unique. It makes it super easy to create emails in just a few clicks. Let’s imagine that your product is a drag-and-drop email newsletter platform. You had a hunch that this specific action is what would ensure success for your users. You may have even designed your product with that in mind.Įssentially, you had an Aha! moment in your head. Ultimately, you know your product better than anyone else.Īs you designed your product you had an idea of the value that you were providing, and the problems you were solving. And it’s important to understand the differences. The other is what your users think your Aha! moment is. One is what you think your Aha! moment is. Generally speaking, there are two Aha! moments for your product. So how exactly do you find it? How to Find your Product Aha! Moment They were able to focus on guiding new users towards it, by displaying prominent CTAs about adding more friends or inviting them to the platform.Īs you can see from Facebook’s example, finding your Aha! moment, and then doubling-down on it, is a surefire way of growing your SaaS product. This insight was instrumental to Facebook’s eventual success. Facebook is a platform designed for sharing things with friends. They soon realized that this was Facebook’s Aha! moment. Users who added 7 friends in their first 10 days after signing up were significantly more likely to stick around for the long-term. In the early days of Facebook, the Growth Team discovered something amazing. This will ultimately demonstrate the required value to the user and give them enough motivation to continue the journey of activation.”Īha! moments can be a little difficult to grasp at first, so it’s best to illustrate this with an example. Therefore, a good onboarding experience focuses on driving the initial Aha! by driving valuable actions related to one or two key features. “The initial Aha! moment is the moment a user realizes value in the product, or is convinced that it will be a solution for a specific pain they have. Our Definition of Aha! moment for Product Management: By eliciting a strong emotion, you’re increasing the chances of a user sticking around. Humans often base their judgments on emotion, and purchasing a product is no different. Something clicks, and they immediately grasp the true value of your product. It’s a moment of sudden insight that your user experiences. The SaaS world’s version of “Eureka!” is the Aha! moment. Archimedes had found the solution to something which had troubled him for a while.Īrguably, this could be one of the first, and most notable, examples of an Aha! moment. “Eureka!” can be roughly translated as “I found it!”. Legend has it that upon discovering the water displacement, Archimedes jumped out of the bath and cried, “Eureka!”. Archimedes realized that the displacement of water was equal to the volume of his submerged body. It’s a phenomenon that we don’t even notice today, but back then it was a revelation.
When the Ancient Greek scholar, Archimedes, once stepped into his bath, he was amazed to see the level of the water rise. A lot of successful SaaS companies are using their product’s Aha! moment to drive product adoption.
You need to consistently provide your users with Aha! moments throughout their lifecycle, to ensure they stick around for good.Use a variety of techniques, such as tooltips, checklists, and videos, to point users towards your Aha! moment.When it comes to guiding your users towards your Aha! moment, it’s important to personalize their user journey.To find your Aha! moment, you should speak to your paying customers and find out what led them to continue using your product.The Aha! moment is an emotional reaction in your user, where they have a ‘sudden’ awareness of the true value of your product.You’ve probably heard it before, and you might even know what it is. If you can help your users reach that aha moment of sudden insight, then you could well end up with customers for life. In this guide, you’ll find everything you need to know about the Aha! moment in regards to product management. It sounds like you need to find your product’s Aha! moment. Simply abandoning your product even after you’ve poured endless hours into your onboarding? Are your users struggling to find value in your product ?
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