
But in the final, approved plan all B&S assets (including Snapper) were sold to an investment firm called KPS Capital Partners.

Their original bankruptcy restructuring plan called for selling off individual parts of the company, including Snapper. All Snapper lawn tractors, riding mowers and push lawnmowers feature.
#Snapper lawn mower professional
The Snapper NXT Series also brings extra power to the plate with their 190cc Briggs and Stratton 875 Professional Series. Featuring a push button starting system and REACT variable speed control, the NXT Series walk behind lawn mowers are innovatively designed. In 2014 after 120 years in Georgia, Briggs & Stratton shifted manufacturing of Snapper mowers to their own factories in Milwaukee, Wisconsin and Munnsville, New York.īy 2019 Briggs & Stratton was in trouble and declared bankruptcy. Today, Snapper offers one of the widest selections of power equipment for your garden. The Snapper NXT is a self-propelled walk behind mower carried by Mowers at Jacks. 2 years later Briggs & Stratton moved in and acquired Simplicity, thereby taking control of Snapper in the process. In 2002 Simplicity Manufacturing bought the Snapper brand. A phenomenon that picked up speed after the turn of the century. Snapper’s success made it a prime takeover target beginning in the 1990s. By 1967 Snapper sales were $10 million and by 1987 annual sales had increased to $260 million. Smith registered the Snapper name as a company trademark and sales steadily grew. This was the ‘snapping’ blade I mentioned earlier. He had his engineers come up with a unique type of blade that he then patented and used as a marketing tool.

Smith recognized the perilous state of the local lumber industry and decided to add lawn mowers to the company’s product line. When the lumber industry in Georgia began to decline in the 1940s the saw mill was purchased by a man named William Smith. In time it changed its name to McDonough Power Company, though it kept its focus on lumber production. The company that would eventually produce and sell Snapper lawn mowers was founded in McDonough, Georgia in 1894 as the Southern Saw Works.
